Wednesday, November 30, 2011

Opt in Email Program For Your Auto Detail Business

Every auto detail business today should have an opt-in email campaign to obtain email addresses for current customers and potential new ones (prospects). Most individuals in charge of their email marketing campaign have mastered email list-growth basics such as promoting email sign-up on your auto detailing businesses website, in all of your online and offline marketing collateral; asking for sign-ups in your shop, at a trade show, charity car wash event, and getting the customer’s email addresses at the time of payment. With just about all email opt-in programs like Constant Contact and AWeber, you can develop and manage various email “lists” and send more specific emails to each list. This is called “segmentation” and you should at least have a prospect list and a current customer list of all your auto detail customers. Continue Reading...

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